The birthchart is often referred to as a map of potential pathways for one to live out. In a given lifetime, one tend to explore a few possible routes depicted in the chart. That is why it is important to have an interactive consultation with a client, as a way of discovering which potential has been chosen. I feel in the case of Sir Richard Branson, his ceaseless appetite for adventure has motivated him to live out many of his astrological potentials. From the depths of the ocean to the far-reaches of outer space, he wants a piece of every action (Uranus in Cancer in 11th house trine Jupiter in Pisces in 8th house; Uranus ruled by and sextile the Moon, of which oppose Jupiter).
Known to be shy in private (Sun in Cancer locked up in 12th house), this man has accrued an immense amount of cash and power with his global enterprises (Pluto rising in Leo; Saturn-Jupiter opposition across 2nd-8th house axis). Though not always successful, Branson displays his keenness to live life to the full by dabbling into a myriad of investment opportunities (Venus in 11th trine Mars in 3rd but square Saturn in 2nd), from travelling (Virgin Atlantic Airways) to music (Virgin Megastores), telecommunications (Virgin Media) to beverages (Virgin Cola).
With his Mercury in Leo, he communicates with flair and has a knack for grabbing attention. His 3rd house is ruled by Virgo, which naturally co-rules communication, a conjunction pair between Neptune and Mars in Libra further adds another layer to his style of thinking - creative and bold. He has the determination to transform his ideas into reality. A highly self-motivated individal (eastern hemisphere and cardinal fire emphases), Branson has the confidence and assertion to find his own niche in the public arena (Aries MC). If he can dream it, he can make it.